Development and internationalisation
of successful services

  Strategy - Strategy
 
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Strategy

Key question: Which services do we want to
offer on which markets?

The answer to the first key question entails
developing an internationalisation strategy as
well as suitable business models.

Reason: Business models are every bit as
diverse as international services.

 
 

The project described here is being funded by the German Federal Ministry of Education and Research in the framework of its
"Export capability and internationalisation of services" programme (project number: 01HQ0529).
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